About us, about wool and other

Nansen, Amundsen ... and you

Nansen, Amundsen ... and you

Under extreme conditions, only one thing will do – wool. Some of the toughest Norwegians who've ever lived acknowledge this fact.

Pure wool = clear conscience

Pure wool = clear conscience

Some of the world's happiest sheep graze on the legendary pastures of Australia. The lush landscape of the enigmatic green islands of New Zealand is home to millions of sheep. And a few people as well. This is where we get our exclusive Merino wool.

Wool fan on tour

Wool fan on tour

How should you dress for a trip to the South Pole?

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