Get to know us
Devold is more than wool. Here you'll find events, inspiration, and stories from the people, places, and experiences that make Devold what it is. Come outside with us.
Devold Test Lab
Tested on Sunnmøre
Some brands test their products indoors. We test ours on Sunnmøre. In wind, sleet, and weather that genuinely puts wool through its paces. Out here, products meet the people and conditions they were made for. Alongside real outdoor enthusiasts, we test fit, function, and durability until everything performs exactly as it should.
Våre ambassadører
Jørgine "Funkygine" Vasstrand
"I grew up in a real hand-me-down family with 15 cousins. I always inherited Devold sweaters and long underwear from them. But my favourite piece was probably my grandfather's Islender.”
Tonje Kvivik
Tonje Kvivik is a Norwegian freerider known for fearless lines, breathtaking mountain experiences, and a heart at least as big as the mountains she rides in.
For Tonje, wool has always been a natural part of life outdoors.
Mathias Ekornås
Mathias Ekornås from Sunnmøre has climbed mountains in Nepal, become the first person to paddle the entire Pacuare River in Costa Rica by packraft, and spent eight weeks living in a village in South India.
Anton Sæten
Cliff jumping into small waters, skiing through the city, and freeskiing down steep mountain faces. When it comes to speed, height, and adrenaline, Anton is always in.
Rikke Martinson
Rikke takes on every challenge without hesitation. Preferably with a racing pulse, high speed, and zero fear. Steep slopes, fast lines, and raw energy are her home turf. She lives in wool year-round and gets the rest of us hooked.
Børge Ousland
"I can wear the same wool for months on end and it insulates just as well throughout the entire expedition. If I'd used cotton or synthetic fabrics, they would have rotted on my body."
Utforsk Devold
Natures high-tech fiber
There are almost endless reasons to choose wool. Wool regulates temperature, manages moisture, and keeps you warm even when wet. Naturally.
From sheep to Shop
From sheep to finished garment – Devold’s “Sheep to Shop” ensures control at every stage. Traceable wool, responsible production, uncompromising quality.
Get to know us
Devold is more than wool. Here you'll find events, inspiration, and stories from the people, places, and experiences that make Devold what it is. Come outside with us.
Stories from life outdoors
Here you'll find articles from across the Devold world. About wool, people, product development, and life outdoors.
It's natural for us
Our founder, Ole Andreas Devold, was more than a shrewd businessman. He built communities. Since 1853, Devold has worked to do right by people, animals, and nature.