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Our ambassadors have walked more miles in mountains, along fjords and in the deepest forests than most other people. Here, they share their best tips for hiking trips in Norway. First out: Mathias Ekornås.

Need to repair your wool garments? It’s easier than you think. Let our experts give you a few useful tips.

Wool is gold - even when the sun is shining and temperatures get (un)comfortably high. If you have your sights set on a summer of high activity in the forests, mountains and by the sea, we have garments to make the experience even better.

Not all wool is the same. The length, strength, fineness and elasticity of the fibers separate the wheat from the chaff - or award-winning wool from the rest.

Everyone knows that wool is the most essential winter wardrobe item. But did you know that summer is also high season for wool? Here are five good reasons to wear wool in the summer.

Wearing wool while training is not only better for the environment, it’s also better for you. You only have to wear wool once to know it would be difficult to return to synthetic training clothes.

Our oceans are littered with billions of particles of plastic. Though they aren’t usually thrown away as casually as plastic bottles or carrier bags, they’re just as harmful to the environment. We hardly ever give a moment’s thought to our clothes breaking down because we can’t see the process with the naked eye.

Proper layering of clothing is one of the most fundamental concepts for outdoor activities. The layers of clothes must be moisture-wicking, insulate and protect against weather and wind.

You may remember the old wool sweater from your years as a toddler when winter was a dreaded time because of all the uncomfortable clothes you had to put on. Fortunately, much has happened with wool products since then.

The best experiences start with the right clothing. Layer by layer, from the innermost to the outermost garments. Nothing beats a woollen insulating middle layer to keep you warm - whatever the weather and activity.

When the snow settles over the landscape like a blanket, and Easter approaches, the Norwegians take to the skis, pack their rucksacks, and get ready to go out into the wild.

Proper layering of clothing is one of the most fundamental concepts for outdoor activities. The layers of clothes must be moisture-wicking, insulate and protect against weather and wind.

Whether you're aiming for Galdhøpiggen, powder snow or three rounds of the neighbourhood, you should choose the woollen undergarments that best suit you and your favourite activities.