Through the partnership, Devold will supply technical merino wool baselayers and gain visibility across the Ski Classics ecosystem. The collaboration includes the comeback of the "Skier of the Day" award - to be powered by Devold. Skier of The Day celebrates the male and female Pro Tour athletes who makes an significant impact in the race. In this relaunched edition, Ski Classics fans are invited to nominate skiers live through Ski Classics app.
“We are proud to welcome Devold of Norway as our Official Baselayer Partner,” says Oskar Svärd, Director of Ski Classics. “Devold’s craftsmanship, heritage, and commitment to sustainability align perfectly with the values of Ski Classics. Together, we highlight performance and respect for nature — two core elements of our sport.”
Øystein Vikingsen Fauske, CEO of Devold of Norway, comments:
“We are proud to announce an exciting collaboration with Ski Classics as the official Baselayer partner and Skier of the Day partner. With our shared values and common focus on durability and performance, we look forward to developing a close partnership that inspires and engages skiers of all levels to perform their best and enjoy nature”, says Øystein Vikingsen Fauske, CEO of Devold of Norway.
Kyrre Ufert Lømo, CMO of Devold of Norway, adds:
“We see ourselves as the original wool pioneer, with roots dating back to 1853. As an authentic Norwegian heritage brand, we carry a strong legacy in outdoor endurance. Our design philosophy centers on creating products with purpose and functionality. Baselayers are at the heart of our business — built for today’s outdoor pioneers.
We take pride in continuing to lead the way in wool innovation and high-quality technical outdoor apparel with such a classic sports, close to our origins, as cross country skiing.
We are also thrilled to highlight the “Skier of the Day” recognition — a celebration of outstanding performance and spirit that perfectly aligns with our values. Partnering with Ski Classics just felt like a natural fit”, says Kyrre Ufert Lømo, CMO of Devold of Norway.
About Devold
Since 1853, Devold has been a pioneer in outdoor wool clothing for all type of weather conditions. From the beginning and until today, innovative products have played a crucial role in many major expeditions both domestically and internationally. At Devold, there is an uncompromising focus on quality, and the history, heritage, and mentality are deeply rooted within in the brand story. Committed to preserving their values for future generations. The company develop and produce underwear, middle layers, outerwear, classic sweaters, socks, and other wool accessories. About 40 percent of its wool products are sold internationally, primarily within the European market.