Why wool?
Where do we start?
There are almost endless reasons to choose wool. Wool regulates temperature, manages moisture, and keeps you warm even when wet. Naturally. That's why people have turned to wool for thousands of years, whenever they needed clothing that could handle hard wear and unforgiving weather.
Wool is not only for winter. In summer, merino wool keeps you cool, resists odour, protects against UV rays and friendly to the environment.
Sheep to Shop
Since 2018, we have purchased wool directly from wool growers through our sourcing model ‘Sheep to Shop’.
Explore Devold
Natures high-tech fiber
There are almost endless reasons to choose wool. Wool regulates temperature, manages moisture, and keeps you warm even when wet. Naturally.
Our history
The year was 1853, the place was the weather-beaten coastline of Western Norway. The newly trained industrialist Ole Andreas Devold returned home (Ålesund) from Germany full of optimism.
Get to know us
Devold is more than wool. Here you'll find events, inspiration, and stories from the people, places, and experiences that make Devold what it is. Come outside with us.
Stories from life outdoors
Here you'll find articles from across the Devold world. About wool, people, product development, and life outdoors.
It's natural for us
Our founder, Ole Andreas Devold, was more than a shrewd businessman. He built communities. Since 1853, Devold has worked to do right by people, animals, and nature.